Walai.id, Tangerang – Kementerian Perdagangan menetapkan target transaksi sebesar Rp25 triliun pada Hari Belanja Online Nasional (Harbolnas) 2023, yang berlangsung dari 10 hingga 12 Desember.
Angka ini menunjukkan peningkatan dari capaian Harbolnas 2022 yang mencapai Rp22,7 triliun.
Direktur Jenderal Perdagangan Dalam Negeri, Isy Karim, menyampaikan target ini dalam acara Mall to Mall, Road to Harbolnas 2023 di Summarecon Mall Serpong, Tangerang.
Isy berharap terjadi peningkatan volume dan nilai transaksi, khususnya pada produk lokal, dengan dampak positif pada sektor transportasi, logistik, dan sektor terkait lainnya.
Isy menjelaskan bahwa Harbolnas 2023 diikuti oleh 297 peserta dari berbagai sektor, termasuk Makanan dan Minuman, Fesyen, Kerajinan, Elektronik, Travel, dan lainnya.
Pada acara ini, pemerintah memberikan penekanan pada produk dalam negeri, dengan menawarkan promo menarik seperti bebas ongkir dan diskon sebesar minimal 30 persen.
Menurut Isy, Harbolnas adalah momentum yang tepat untuk mendorong kebanggaan pada produk buatan Indonesia.
Pelatihan dan kurasi diberikan kepada UMKM untuk mempersiapkan produk berkualitas, inovatif, dan memastikan pelayanan pelanggan yang baik.
Pemerintah juga terus bekerja pada penciptaan ekosistem niaga elektronik yang adil, sehat, dan bermanfaat.
Upaya ini termasuk penataan platform digital, diatur melalui Peraturan Menteri Perdagangan Nomor 31 Tahun 2023.
Road to Harbolnas merupakan rangkaian promosi yang bertujuan memperkenalkan Harbolnas 2023 dan mendorong peningkatan pemasaran produk UMKM.
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